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Computer vision in gaming: Leveling up player experience

See how Vision AI-powered gaming technology is making games more immersive, intuitive, and engaging – ultimately improving the player experience.

Gaming has come a long way - from simple pixelated adventures to the massive, immersive worlds that players explore today. In fact, the idea that a machine could think, or even play a game, was first seriously considered in the 1940s. 

During that time, a machine created by physicist Edward U. Condon was showcased at the World’s Fair. It could play Nim, a mathematical game of strategy where two players take turns removing objects from different piles, and the goal is to avoid picking the last one. The machine played thousands of games against visitors and won the vast majority, sparking early interest in the possibility of intelligent machines engaging in play.

Today, that early vision is coming to life in new ways. One of the most exciting developments in gaming is the use of computer vision, a branch of artificial intelligence (AI). As games become more dynamic and responsive, computer vision is enabling machines to interpret and understand visual information, creating experiences that are more immersive, interactive, and personalized.

Specifically, computer vision models like Ultralytics YOLO11, known for its support for tasks like object detection and tracking, are being integrated into gaming to enhance real-time interaction and responsiveness.

In this article, we’ll take a closer look at how computer vision is being used in gaming to enhance player experience and shape the future of interactive entertainment. Let’s get started!

Real-world examples of computer vision in gaming

Next, let’s take a look at some exciting ways computer vision is being used in popular video games. Whether it’s making gameplay feel more interactive or unlocking new ways to control characters, Vision AI is already changing how we play.

Mixed reality racing using computer vision

Hot Wheels: Rift Rally is a racing game that combines a physical remote-controlled (RC) car with virtual gameplay. Players can drive the RC car around their living space, while the screen shows a digital version of the car performing stunts like drifts, jumps, and boosts. Although the real car remains on the ground, the game creates the illusion of high-speed action by overlaying visual effects on top of a live video feed.

This setup relies on mixed reality technology (it blends real and digital worlds, allowing physical and virtual elements to interact in real time) and computer vision to make the experience work. The RC car is equipped with a camera that scans the environment as it moves. Players place visual markers (black and white cardboard gates), called fiducial markers, around the room, which the system uses as reference points. 

Computer vision helps the game recognize these markers, track the car’s location, and build a virtual map of the space. This allows the game to accurately place digital content, like tracks and obstacles, within the real-world environment, syncing physical movement with what’s shown on screen.

Fig 2.  The RC car is equipped with a camera in front of a fiducial marker.

Teaching virtual pets using Vision AI

Peridot, a mobile game developed by Niantic (the same company behind Pokémon Go, one of the earliest and most popular examples of computer vision in an AR game), uses computer vision and augmented reality to make caring for a digital pet feel grounded in the real world. 

Players can take care of a creature called a Peridot by feeding it, playing games, and taking it on walks. As you move through your home or neighborhood, the pet appears on your phone to explore alongside you, running across the floor, reacting to objects, and even hiding behind real furniture.

To make this possible, the game uses computer vision techniques like 3D mapping and semantic segmentation, where the system uses your phone’s camera to scan and understand the environment. This helps the pet recognize and respond to different surfaces, like distinguishing grass from concrete, or reacting to obstacles like chairs and trees. 

Fig 3. A glimpse at a pet in Peridot.

Hand tracking and shared mixed reality spaces

Demeo, a digital tabletop RPG (role-playing game), uses mixed reality features to bring its gameplay into the real world through headsets like the Meta Quest 2 and Quest Pro. With a recent update, the game now supports hand tracking and colocation, making it possible for players to use natural hand movements to interact with game pieces, and to share the same physical and digital space with others in local multiplayer sessions.

For instance, players can play Demeo while petting their real dog - a small but meaningful sign of how mixed reality can blend digital and physical spaces. These features are enabled by computer vision technologies. Hand tracking works by using the headset’s built-in cameras to detect and interpret the movement and position of a player’s hands, removing the need for traditional controllers. 

Fig 4. An example of Demeo’s gameplay.

Meanwhile, colocation uses spatial anchors and point cloud data to map the real-world environment so that multiple headsets can synchronize the same virtual space. This lets players in the same room see the game board and each other in the same positions, creating the effect of sitting around a shared, virtual tabletop. 

Pros and cons of computer vision in gaming

Computer vision is changing the way people interact with games by making experiences feel more natural and immersive. It lets players use gestures, body movements, or even eye tracking to control gameplay, while helping games respond to the real-world environment in real time. These features not only enhance the overall experience but also make games more accessible to a wider range of players.

At the same time, the technology has a few limitations. It can use up more battery and processing power, and may not work as smoothly in low light or very busy environments. There are also important considerations around privacy, since it often relies on camera input. 

However, as the technology advances, developers are finding smart solutions to improve performance and address these concerns - making computer vision even more useful and reliable in games.

Key takeaways

Computer vision and AI are changing the way games are made and played. Whether it’s helping characters respond more realistically or making gameplay feel more connected to the real world, these technologies are opening up exciting possibilities. They’re not just making games look better - they’re making them feel smarter and more engaging. 

From indie titles to big studio releases, we’re seeing more developers experiment with vision-based features. As these tools continue to grow, we can expect even more creative and immersive experiences in the future of gaming.

Explore our solutions pages to discover applications of AI in manufacturing and computer vision in healthcare. Check out our licensing options to get started with building your own vision innovations!

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