The Ultralytics Brand

Logos

Select a logo, or download the full logo pack

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

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Logo meaning

Logo construction

Logo color palette

Gradient

#5ECAED

#3169DE

#1B28D8

blue

hex

#63D7EB

Rgb

99 / 215 / 235

cmyk

53 / 8 / 0 / 8

pms

305 C

DARK BLUE

hex

#1323A5

Rgb

19 / 35 / 165

cmyk

57 / 51 / 0 / 35

pms

2736 C

grey

hex

#EAEDF4

Rgb

234 / 237 / 244

cmyk

4 / 3 / 0 / 4

pms

649 C

white

hex

#FFFFFF

Rgb

255 / 255 / 255

cmyk

0 / 0 / 0 / 0

Logo usage

Use logos to link to Ultralytics websites

Don't alter logos or suggest false associations

Use logos in posts or articles about Ultralytics

Don’t change colors or add elements to the logos

Showcase integrations with Ultralytics products

Don't use logos without linking to Ultralytics

Logo on background

Always ensure the logo is clear and readable

Original logo on white backgrounds

Reversed logo on dark backgrounds

Lacking in contrast

Logo spacing and sizing

The safe zone ensures the logo’s visibility and impact

Keep original scale and spacing

Center logo in circles

Do not use small sizes

Lacking in contrast

Readability

Ensure a 3.5:1 contrast ratio for logos on backgrounds. Check contrast here.

Accepted: from 0% to 50% of Dark blue

Don’t use: from 60% to 100% of Dark blue

Brand and product name usage

Ensure consistent use of naming

Use "Ultralytics YOLO11" for the first mention, then "YOLO11" thereafter

Avoid modifying, shortening, or distorting the brand and product names in any way

Capitalize all letters in YOLO

Do not use a space after YOLO when referring to a version, i.e. "YOLO11", not "YOLO 11"

Use a lowercase "v" in Ultralytics YOLOv5 and Ultralytics YOLOv8

Do not use "YOLOv11" with "v"—Ultralytics simplified its name

Ultralytics colors

Use Ultralytics colors for all marketing materials

Primary colors

dark blue

hex

#111F68

Rgb

17 / 31 / 104

cmyk

34 / 29 / 0 / 59

pms

2756 C

bright blue

hex

#042AFF

Rgb

4 / 42 / 255

cmyk

98 / 84 / 0 / 0

pms

2728 C

Neon yellow

hex

#E1FF25

Rgb

255 / 255 / 37

cmyk

12 / 0 / 85 / 0

pms

387 C

Neon PINK

hex

#FF64DA

Rgb

255 / 100 / 218

cmyk

0 / 61 / 15 / 0

pms

231 C

light grey

hex

#F3F3F3

Rgb

243 / 243 / 243

cmyk

0 / 0 / 0 / 5

pms

663 C

white

hex

#FFFFFF

Rgb

255 / 255 / 255

cmyk

0 / 0 / 0 / 0

Secondary colors

aqua blue

hex

#00FFFF

Rgb

0 / 255/ 255

cmyk

100 / 0 / 0 / 0

pms

311 C

light blue

hex

#ACF9FF

Rgb

172 / 249 / 255

cmyk

33 / 2 / 0 / 0

pms

290 C

neon green

hex

#76FFD6

Rgb

118 / 255 / 214

cmyk

54 / 0 / 16 / 0

pms

3245 C

grey

hex

#CCCCCC

Rgb

204 / 204 / 204

cmyk

0 / 0 / 0 / 20

pms

427 C

dark grey

hex

#9E9E9E

Rgb

158 / 158 / 158

cmyk

0 / 0 / 0 / 38

pms

422 C

Typeface and color

Keep colors complementary and accessible. See Typeface guidelines.

Good combinations

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Bad combinations

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Aa

Aa Bb Cc

Backgrounds & banners

Select a background or banner to match our style

Banners

PNG

1920×960

PNG

1920×960

PNG

1920×960

PNG

1920×960

PNG

1920×960

PNG

1920×960

Employee

PNG

1584×396

PNG

1584×396

PNG

1584×396

PNG

1584×396

PNG

1584×396

PNG

1584×396

Company

PNG

1128×191

PNG

1128×191

PNG

1128×191

PNG

1128×191

PNG

1128×191

PNG

1128×191

PNG

1500x500

PNG

1500x500

PNG

1500x500

PNG

1500x500

PNG

1500x500

PNG

1500x500

PNG

2560×1440 (1548 x 423)

PNG

2560×1440 (1548 x 423)

PNG

2560×1440 (1548 x 423)

PNG

2560×1440 (1548 x 423)

PNG

2560×1440 (1548 x 423)

PNG

2560×1440 (1548 x 423)

PNG

960×540

PNG

960×540

PNG

960×540

PNG

960×540

PNG

960×540

PNG

960×540

PNG

1920×384

PNG

1920×384

PNG

1920×384

PNG

1920×384

PNG

1920×384

PNG

1920×384

PNG

1146×717

PNG

1146×717

PNG

1146×717

PNG

1146×717

PNG

1146×717

PNG

1146×717

PNG

900×500

PNG

900×500

PNG

900×500

PNG

900×500

PNG

900×500

PNG

900×500

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Brand background color

aqua blue

hex

#00FFFF

Rgb

0 / 255/ 255

cmyk

100 / 0 / 0 / 0

pms

311 C

bright blue

hex

#042AFF

Rgb

4 / 42 / 255

cmyk

98 / 84 / 0 / 0

pms

2728 C

Neon PINK

hex

#FF64DA

Rgb

255 / 100 / 218

cmyk

0 / 61 / 15 / 0

pms

231 C

Typeface

Our typeface shapes the tone of our brand with purpose

Aa

Archivo

Official corporate Ultralytics font

Typeface styles

Heading

Archivo

Bold 72px

Line height 116%

Headline 1

Archivo

Semibold 52px

Line height 116%

Headline 2

Archivo

Semibold 42px

Line height 116%

Headline 3

Archivo

Medium 28px

Line height 130%

Headline 4

Archivo

Medium 24px

Line height 120%

Headline 5

Archivo

Medium 20px

Line height 130%

Headline 6

Text/Large

Archivo

Regular 24px

Line height 140%

Text/Large/Regular

Archivo

Semibold 24px

Line height 140%

Text/Large/Semibold

Archivo

Semibold 24px

Line height 140%

Letter spacing 4%

Uppercase

Text/Large/overline

Text/Medium

Archivo

Regular 18px

Line height 140%

Text/Medium/Regular

Archivo

Semibold 18px

Line height 140%

Text/Medium/Semibold

Archivo

Semibold 18px

Line height 140%

Letter spacing 4%

Uppercase

Text/medium/overline

Archivo

Bold 18px

Line height 140%

Text/Medium/Bold

Text/Regular

Archivo

Regular 16px

Line height 140%

Text/Regular/Regular

Archivo

Medium 16px

Line height 140%

Text/Regular/Medium

Archivo

Semibold 16px

Line height 140%

Text/Regular/Semibold

Archivo

Semibold 16px

Line height 140%

Letter spacing 4%

Uppercase

Text/Regular/Overline

Text/Small

Archivo

Regular 14px

Line height 140%

Text/Small/Regular

Archivo

Semibold 14px

Line height 140%

Text/Small/Semibold

Archivo

Semibold 14px

Line height 140%

Letter spacing 4%

Uppercase

Text/small/overline

Text/Tiny

Archivo

Regular 13px

Line height 150%

Text/Tiny/Regular

Archivo

Medium 13px

Line height 150%

Text/Tiny/Medium

Archivo

Semibold 13px

Line height 150%

Text/Tiny/Semibold

Archivo

Semibold 13px

Line height 140%

Letter spacing 4%

Uppercase

Text/small/overline

Text/Special

Archivo

Medium 36px

Line height 122%

Pricing

Archivo

Bold 36px

Line height 122%

Pricing/Bold

Archivo

Medium 32px

Line height 140%

Quote Large

Archivo

Medium 16px

Line height 140%

Button

Archivo

Medium 16px

Line height 140%

Input Label

Archivo

Italic 18px

Line height 140%

Quote

Heading

Archivo

Semibold 32px

Line height 40

Headline 1

Archivo

Semibold 24px

Line height 120%

Headline 2

Archivo

Medium 22px

Line height 120%

Headline 3

Archivo

Medium 20px

Line height 120%

Headline 4

Archivo

Medium 18px

Line height 120%

Headline 5

Archivo

Medium 16px

Line height 130%

Headline 6

Text/Large

Archivo

Regular 18px

Line height 140%

Text/Large/Regular

Archivo

Semibold 18px

Line height 140%

Text/Large/Semibold

Archivo

Semibold 18px

Line height 140%

Letter spacing 4%

Uppercase

Text/Large/overline

Text/Medium

Archivo

Regular 16px

Line height 140%

Text/Medium/Regular

Archivo

Semibold 16px

Line height 140%

Text/Medium/Semibold

Archivo

Semibold 16px

Line height 140%

Letter spacing 4%

Uppercase

Text/medium/overline

Archivo

Bold 16px

Line height 140%

Text/Medium/Bold

Text/Regular

Archivo

Regular 15px

Line height 140%

Text/Regular/Regular

Archivo

Medium 15px

Line height 140%

Text/Regular/Medium

Archivo

Semibold 15px

Line height 140%

Text/Regular/Semibold

Archivo

Semibold 15px

Line height 140%

Letter spacing 4%

Uppercase

Text/Regular/Overline

Text/Small

Archivo

Regular 13px

Line height 140%

Text/Small/Regular

Archivo

Semibold 13px

Line height 140%

Text/Small/Semibold

Archivo

Semibold 13px

Line height 140%

Letter spacing 4%

Uppercase

Text/small/overline

Text/Tiny

Archivo

Regular 12px

Line height 150%

Text/Tiny/Regular

Archivo

Medium 12px

Line height 150%

Text/Tiny/Medium

Archivo

Semibold 12px

Line height 150%

Text/Tiny/Semibold

Archivo

Semibold 12px

Line height 140%

Letter spacing 4%

Uppercase

Text/small/overline

Text/Special

Archivo

Medium 30px

Line height 122%

Pricing

Archivo

Bold 30px

Line height 122%

Pricing/Bold

Archivo

Medium 24px

Line height 140%

Quote Large

Archivo

Medium 16px

Line height 140%

Button

Archivo

Medium 16px

Line height 140%

Input Label

Archivo

Italic 16px

Line height 140%

Quote

Archivo

Regular 140px

Line height 120%

Headline 1

Archivo

Regular 120px

Line height 120%

Headline 2

Archivo

Semibold 80px

Line height 120%

Headline 3

Archivo

Semibold 60px

Line height 120%

Headline 4

Archivo

Semibold 44px

Line height 120%

Headline 5

Archivo

Semibold 32px

Line height 120%

Headline 6

Archivo

Regular 32px

Line height 120%

Paragraph large

Archivo

Semibold 28px

Line height 120%

Paragraph / bold

Archivo

Medium 28px

Line height 120%

Paragraph / medium

Archivo

Regular 28px

Line height 120%

Paragraph

Archivo

ExtraBold 24px

Line height 120%

Paragraph medium / extrabold

Archivo

Bold 24px

Line height 120%

Paragraph medium / bold

Archivo

Semibold 24px

Line height 120%

Paragraph medium / semibold

Archivo

Medium 24px

Line height 120%

Paragraph medium / medium

Archivo

Regular 24px

Line height 120%

Paragraph medium / regular

Archivo

ExtraBold 20px

Line height 120%

P small / extrabold

Archivo

Bold 20px

Line height 120%

P small / bold

Archivo

Regular 20px

Line height 120%

P small / regular

Archivo

Medium 16px

Line height 140%

P extrasmall / medium

Archivo

Regular 16px

Line height 120%

P extrasmall / regular

Archivo

Semibold 18px

Line height 120%

Overline

Archivo

ExtraBold 52px

Line height 120%

Big tag

Archivo

Medium 24px

Line height 120%

Tag

Archivo

Medium 20px

Line height 120%

Tag small

Typeface: DOs & DON’Ts

Dark blue text on white backgrounds

White text on dark blue backgrounds

White text on gradient backgrounds

Ultralytics typography guidelines with lacking contrast

Lacking in contrast

Iconography

Simple icons designed to communicate at a glance

Imagery

Our imagery highlights Ultralytics' real world impact

Global

We're all about our community—our imagery is borderless

Bold

We empower people through strong and dynamic imagery

Authentic

Real stories, no stock. Natural moments that feel true

Simple

Less clutter, more meaning—clean, focused visuals

Co-marketing principles

Ultralytics values clear partner communication

For official partners

Use approved language and logo to accurately reflect the collaboration or partnership

For non-partners

Use accurate language like: "Leveraged Ultralytics solutions"

Be clear and transparent in describing the relationship

Use misleading terms like: "Collaborated with", "Worked with", "Partnered with"

Imply an official collaboration or partnership if it doesn’t exist

The logo should not be used to imply a partnership or endorsement

For co-branded materials

Prominently feature the Ultralytics logotype or logomark

Choose the full Ultralytics logotype or logomark based on the partner’s branding style and regional brand awareness

Maintain clear visual separation between logos using a simple line

Keep the logotype visible to ensure brand recognition

Use only official logos to maintain consistency

Space logos properly to avoid clutter

Ultralytics I Partner logomark

Ultralytics and partner logomark guidelines

Ultralytics I Partner logomark

Reference our design examples for consistent application

Bounding boxes

Use consistent colors and spacing for clean bounding boxes

Color palette

Bright blue

hex

#042AFF

rgb

4 / 42 / 255

cmyk

98 / 84 / 0 / 0

PMS

2728 C

Vivid Sky Blue

hex

#0BDBEB

rgb

11 / 219 / 235

cmyk

95 / 6 / 0 / 7

PMS

7466 C

Bleached Silk

hex

#F3F3F3

rgb

243 / 243 / 243

cmyk

0 / 0 / 0 / 4

PMS

649 C

Robin Egg Blue

hex

#00DFB7

rgb

0 / 223 / 183

cmyk

87 / 0 / 16 / 13

PMS

3265 C

Pure Midnight

hex

#111F68

rgb

17 / 31 / 104

cmyk

83 / 70 / 0 / 59

PMS

2728 C

Candy Pink

hex

#FF6FDD

rgb

255 / 111 / 221

cmyk

0 / 56 / 13 / 0

PMS

231 C

Sunburnt Cyclops

hex

#FF444F

rgb

255 / 68 / 79

cmyk

0 / 73 / 69 / 0

PMS

1787 C

Electric Lime

hex

#CCED00

rgb

204 / 237 / 0

cmyk

13 / 0 / 93 / 7

PMS

389 C

Malachite

hex

#00F344

rgb

0 / 243 / 68

cmyk

95 / 0 / 69 / 5

PMS

7481 C

Electric Purple

hex

#BD00FF

rgb

189 / 0 / 255

cmyk

26 / 100 / 0 / 0

PMS

PURPLE C

Blue Bolt

hex

#00B4FF

rgb

0 / 180 / 255

cmyk

100 / 29 / 0 / 0

PMS

306 C

Deep Magenta

hex

#DD00BA

rgb

221 / 0 / 186

cmyk

0 / 87 / 14 / 13

PMS

807 C

Aqua

hex

#00FFFF

rgb

0 / 255 / 255

cmyk

100 / 0 / 0 / 0

PMS

311 C

Yellow-Green

hex

#26C000

rgb

38 / 192 / 0

cmyk

60 / 0 / 75 / 25

PMS

802 C

Medium Spring Green

hex

#01FFB3

rgb

1 / 255 / 179

cmyk

100 / 0 / 30 / 0

PMS

3255 C

Blue-Violet

hex

#7D24FF

rgb

125 / 36 / 255

cmyk

51 / 86 / 0 / 0

PMS

266 C

Philippine Violet

hex

#7B0068

rgb

123 / 0 / 104

cmyk

0 / 48 / 7 / 52

PMS

2425 C

Electric Pink

hex

#FF1B6C

rgb

255 / 27 / 108

cmyk

0 / 89 / 58 / 0

PMS

213 C

Smashed Pumpkin

hex

#FC6D2F

rgb

252 / 109 / 47

cmyk

0 / 56 / 80 / 1

PMS

1645 C

Spring Bud

hex

#A2FF0B

rgb

162 / 255 / 11

cmyk

36 / 0 / 96 / 0

PMS

375 C

Color usage

Use Ultralytics' primary colors for consistency and unique colors for each object class

Ultralytics' primary colors

Use of unique colors

Non Ultralytics' colors

Lacking in contrast

Text

Standardize font (Arial.ttf), size, and line thickness

Standard font (Arial.ttf)

Standard font size

Non-standard font

Non-standard font size

Size, shape and rounding

Ensure consistent size, shape, and rounding of bounding boxes

Use (x_min, y_min, x_max, y_max) for angles

Use box_label() or circle_label() for labels

Box overlap

No paddings

Brand voice

Our brand voice: Knowledgeable, approachable, confident, and energetic!

Brand claim

Simpler. Smarter. Further.

Email signature

Ultralytics swag

Wear Ultralytics in style. Buy now!

Bottles

T-shirts

Hoodies

Caps

Tote bags

Notepads

Stickers

Official templates

Download our official templates

Slide template

Doc template

Social media guidelines

Become a brand advocate for Ultralytics

Brand voice

Our content stays clear and friendly across all platforms

If Ultralytics were a person, we’d sound:

Knowledgeable but never condescending

Approachable like a friendly teammate

Confident, with evidence behind every claim

Confident, backed by evidence behind every claim

Upbeat and energetic, driven by progress and innovation

Brand tone

We communicate with clarity, humility, and optimism

Structure

Positive yet straightforward

Conversational, unless highly technical

Fun and lighthearted, with puns and personality encouraged

Grounded, never arrogant or boastful

Examples

“We’ve been listening to your feedback and are excited to announce our latest feature release.”

“We did it again. Yet another world-class tool for our customers.”

“We hope you’ll find our latest new feature helpful.”

Social media post structure & style

Structure

Intro sentence + relevant emoji

Example: “Enhance airport operations with Ultralytics YOLO11! ✈️”

Body

Provide details, benefits, or impact — clear and concise

Call to Action (CTA)

Use the right arrow emoji ➡️ followed by a shortened link

Emojis

Use one emoji after the first sentence

Use ➡️ before CTA link

Don’t place emojis in the middle of sentences

Don’t use them in place of words

Avoid overuse

Formatting tips

Use clear intro sentence + 1 emoji

Include a space between words and emojis

Keep copy concise, with clear CTAs

Post relevant content aligned with brand pillars

Write in American English

Write in all caps

Use emojis in place of words

Overdo it with punctuation or emojis

Post off-topic trends or unrelated memes

Post during major breaking news without a pause

Use gendered terms or non-inclusive language

Content guidelines

Share updates on

Product launches, partnerships, open-source news, event announcements, community highlights, blog posts, demos, and thought leadership

Visuals

Use brand-approved colors, logos, and templates

Hashtags

Maintain a list of approved and branded hashtags (e.g., #Ultralytics, #YOLOv8, #YOLO11 #VisionAI)

Tag relevant partners, contributors, or influencers when applicable

Engagement protocols

Respond to comments/questions within 24 hours

Always remain polite and constructive — especially in technical debates or negative feedback

Do not delete comments unless they’re spam or offensive

Crisis & escalation

Do not respond without consulting the Brand or Communications Lead

Have an internal escalation path for:

Misinformation

Public criticism or controversy

Mentions by high-profile accounts

General principles

Be respectful, transparent, and authentic

You represent Ultralytics, even on personal accounts

Don’t share confidential or internal info

Stay positive and constructive — we’re in this together

Sharing company content

Feel free to share Ultralytics posts — just tag @Ultralytics and use relevant hashtags (e.g., #Ultralytics, #YOLO11, #ComputerVision)

Add your own take — especially around events, milestones, or feature drops

Use links when relevant and always check if the content is up to date

Creating technical/personal content

Feel free to share — just keep it respectful and on-brand

Clarify personal views: “Opinions are my own"

Avoid screenshots from Slack, Notion, dashboards, etc.

Don’t reveal unreleased features, license terms, or internal systems

What to avoid

Politics or religion — especially when referencing Ultralytics

Posting private company data or leaks

Complaining publicly — use our internal channels like HR or Comms for that

Posts that could be misread as official Ultralytics statements

Influencer engagement

If you're approached for partnerships, product mentions, or interviews, consult the Marketing team

If you’d like to post on behalf of Ultralytics or collaborate on official content, we encourage it — just align with the team first

Dos and Don’ts

Say you work at Ultralytics when posting about us

Use hashtags like #Ultralytics, #YOLOv8

Share your own projects using YOLO models

Add your own projects using YOLO models

Use disclaimers:“Opinions are my own”

Ask Marketing before media/influencer collabs

Post internal screenshots or Slack messages

Share confidential or unreleased information

Speak as if you’re the company voice

Post anything political or religious tied to Ultralytics

Create your own “official” press-style statements

Complain publicly — use internal channels instead

Building the future of AI, together

Logos

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logotype

Logomark

Logo meaning

Logo construction

Logo color palette

Logo usage

Logo on background

Logo spacing and sizing

Readability

Brand and product name usage

Ultralytics colors

Primary colors

Secondary colors

Typeface and color

Good combinations

Bad combinations

Backgrounds & banners

Banners

Employee

Company

Brand background color

Typeface

Typeface styles

Typeface: DOs & DON’Ts

Iconography

Imagery

Global

Bold

Authentic

Simple

Co-marketing principles

For official partners

For non-partners

For co-branded materials

Ultralytics I Partner logomark

Ultralytics I Partner logomark

Bounding boxes

Color palette

Color usage

Text

Size, shape and rounding

Brand voice

Brand claim

Email signature

Ultralytics swag

Bottles

T-shirts

Hoodies

Caps

Tote bags

Notepads

Stickers

Official templates

Slide template

Doc template

Social media guidelines

Brand voice

Brand tone

Structure

Examples

Social media post structure & style

Structure

Emojis

Formatting tips

Content guidelines

Engagement protocols

Crisis & escalation

General principles